Burag
Cetinkaya
I'm a product-focused engineering leader, and I love building teams that ship products. Twenty years across health, finance, and tech, and still happiest with a problem and an editor open.
About
The best products come from empowered teams with clear context and strong technical foundations.
I moved into engineering management more than a decade ago, but I still actively tinker with code and stay hands-on, which keeps me close to both the strategic and the tactical challenges my teams face. I write here about engineering leadership, product development, team dynamics, and the occasional technical rabbit hole.
Selected work
Director of Software Engineering, leading teams from New York.
Led 40+ engineers across ad products and AI-driven content & ad personalization, spanning B2B events, sponsored messaging, and sponsored content on feed.
Mobile performance & reliability and server-side efficiency, with the data engineering teams.
Engineered the entire stack: cloud infra, EMR integrations, ML models, and web & mobile apps.
Experience
Writing
Contact
Let's talk teams,
products, or code.