Why I love Netflix?

I have been a very happy Netflix customer for years now. It’s nice to see a company innovate and adopt all the new technologies like streaming to the XBox360, provide a Silverlight based video player etc. However, sometimes things go wrong. Last night I had some problems watching an episode of Coupling on my Xbox 360. Nothing that a good reboot couldn’t fix. I had almost forgotten about the incidence when I received the following email:

Netflix apology

Not that 3% really matters on a $10/month account but this shows what customer satisfaction means to Netflix. Once again cementing my loyalty to their service, good job Netflix!